Updated: Jan 2, 2019
In 2018 we were able to witness outfits that blew our mind and we also seen just how fast clothing websites will release a replica of the exact outfit.
Fashion Nova is the brand that is known as ‘A Girl's Best Friend.’ having the latest fashions for the low, and having the top instagram influencers and celebrities endorsing them with discount codes. But during this past year they have been facing multiple allegations from online boutiques and other brands.
The allegations of fashion nova didn’t become apparent to me until kylie jenner birthday jumpsuit was available less than 20 hrs of her wearing it! Of course kylie was bothered by it. But this was the moment that raised the volume of the conversation around this brands fraudulent behavior.
“How the hell did they get this on their site this fast?” - Was the question on everyone’s mind and circulating all around the internet.
Influencer and owner of Kloset Envy, Jai NIce has also experienced some first hand theft from fashion nova. She took to Instagram after receiving an order from the company’s factory office. She writes:
‘Don’t come talking no shit ok this was designed last year October before anyone had it. No one started making this hoodie until I released it let’s get that straight. This took 4 samples to get it right the perfect fit and to make sure the sleeve stay puffy. Like I said @fashionnova it would of been cool if you ain’t send ya employees to buy it then personal send it back from y’all shipping department but I guess y’all got sloppy 🧐🤔 @fashionnova you make enough money you culture vulture you need to stop before I start dropping the real tea how you telling manufacturers to not work with certain companies because you don’t like them and how you wanna put other companies outta business. Stop f**** with the black community you ain’t gonna keep getting away with this shit. I’m not gonna even knock the ppl that’s promoting them cuz that’s where most of they’re money coming from is fashion nova Post. Without them posts a lot of ppl 🤦🏼♀️🤦🏼♀️🤦🏼♀️🤦🏼♀️🧐 let me hush.”
After viewing of all the receipts and doing actual research I realized that most of these designs being stolen were from young black designers, online boutiques and aspiring entrepreneurs of color. And that’s when I made the decision to leave them in 2018.Whether I purchased one from their site or 100, going forward I’m consciously choosing to stop other places.
If we ever want our black designers to be recognized on the same level as other brands, then we have to pour into to them.